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PRESIDENT’S MEMO: FULL STEAM AHEAD!

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PRESIDENT’S MEMO: FULL STEAM AHEAD!
Posted on July 8, 2021 in ATSC News



It’s full steam ahead as ATSC announces that its annual conference returns in-person at a new location inside the Reagan International Commerce Center. In addition to registering for the in-person event, a livestream viewing of the event also will be available for those that are unable to join us onsite.  Livestream participants will be able to interact with the event for a well-rounded conference experience. Along with the conference’s world-class, informative program, in-person participants will be able to meet with exhibitors showcasing their latest advanced products and services in an adjacent meeting room. ATSC will follow COVID safety protocols as set forth by the Reagan Center.

Next month’s ATSC Washington, D.C. events include an August 25 Annual Membership Meeting and Reception and the full-day conference on August 26.

Registration, exhibition, and special sponsorship details are also now available on the ATSC website.

Significant progress continues for broadcasting signing on, or announcing plans, to launch ATSC 3.0 service.  In the last month, stations in Little Rock, AR, Charlotte, NC, and Baltimore, MD joined the list of markets with next-generation service.  And a collaborative of organizations is in the final planning stages to launch ATSC 3.0 signals in Washington, D.C. as part of the Howard University Next-Gen Collaborative.  Details are in this issue of THE STANDARD.

It’s full steam ahead for next-generation broadcasting in Canada. ATSC congratulates Humber College for a successful grant application to establish the first ATSC 3.0 Living Lab in Canada. The grant includes $2 million from the Natural Sciences and Engineering Research Council of Canada and $1 million from Canada Foundation for Innovation. Humber is contributing $500,000 to the project and has additional grant applications in the works to support the project. Humber College (in Toronto, Ontario) has spearheaded a flurry of activity since the fall of 2019 when they first learned about the exciting ATSC 3.0 deployment at Michigan State University’s WKAR. Humber quickly turned that inspiration into the January 2020 “ATSC 3.0 Next-Generation Broadcasting Seminar,” which was held along with ATSC Board of Directors and Technology Group meetings at their Barrett Centre for Technology Innovation where the new ATSC 3 lab will also be located. Now, just a few short months later, the ATSC 3.0 Living Lab is becoming a reality.

It’s full steam ahead for our implementation teams. ATSC is proud to announce its newest team, Implementation Team 5 – Tower Network (IT5). Co-led by Dr. Yiyan Wu of Communications Research Centre, Dr. Dazhi He of Shanghai Jiao Tong University (China) and Louis Libin of Sinclair Broadcast Group, the new IT5 will work to design, implement, test, validate and demonstrate an Inter-Tower Communications Network (ITCN) and In-band Distribution Link (IDL). The IDL is conceived as a one-way distribution system between transmission towers, while the ITCN will be designed for in-band full-duplex communications among tower sites. The team kicked off its efforts with 12 participating organizations bringing some of the best and brightest engineers from around the world together. Indeed, the team boasts nine PhDs among its ranks who will tackle some of the most interesting engineering challenges in broadcasting today. The team envisions a system that can ultimately enable broadcasters to form a “mesh” network of tower-to-tower communications, potentially bringing real world alternatives to fiber and microwave for studio-to-transmitter data links.

We’re encouraged by the excitement and momentum of ATSC 3.0 as we move into the busy conference season. We look forward to seeing you at the ATSC NextGen Broadcast Conference in August, whether you are able to participate in person or via the livestream. Don’t forget to take advantage of early-bird registration and myriad sponsorship opportunities.  For ATSC, progress is moving ahead – at full steam!

Madeleine Noland, ATSC President


https://www.atsc.org/news/presidents-memo-full-steam-ahead-2/